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ZiiLABS Press Release

ZiiLABS Unveils 'Shanzhai' Marketing Program with New ZMS-05 System Module

Compact ZMS-05 System Module Reduces the Cost and Time-to-Market for Creating Media Rich Computing Platforms that Support Plaszma™ OS or Android™

Singapore - July. 23, 2009 - ZiiLABS, a wholly-owned subsidiary of Creative Technology Ltd. today unveils its 'Shanzhai' OEM marketing program with the announcement of the ZMS-05 System Module, the latest in its recently announced range of Plaszma Platforms.

Singapore- 28 July 2009 - ZiiLABS, a wholly-owned subsidiary of Creative Technology Ltd. today unveils its 'Shanzhai' OEM marketing program with the announcement of the ZMS-05 System Module, the latest in its recently announced range of Plaszma Platforms.

"With the ZMS-05 System Module, not only can we simplify and accelerate the development process for all our customers, we plan to further engage the huge 'Shanzhai' OEM market that is proliferating in China today. These 'Shanzhai' OEMs and similar setups around the world may not have brands but have an insatiable appetite for ready-to-go technologies, and can adapt these technologies very quickly to new market opportunities. Moreover, they are very efficient and can move very fast. Using our modules, they can leverage on our state-of-the-art technologies and brand equities to bring a plethora of high quality and low cost products rapidly to market," said Hock Leow, President of ZiiLABS.

This compact, media-rich module is based on the industry standard SODIMM connector and combined with Plaszma software can significantly reduce the design and manufacturing complexity for developers looking to create next-generation media-rich devices and applications.

The low-energy module features a wide range of integrated functions to meet the most demanding applications, including ZMS-05 processor, 256MB RAM, integrated PMU and Audio DAC, Ethernet, 16MB NOR Flash (Linux kernel Boot ROM), USB 2.0 controller, JTAG, three HD Video Ports, HD TV Output, three SD/SDIO controllers, NAND Flash, IDE, GPIOs, UARTs, I2S and I2C. At only 67 x 40mm, the compact module delivers advanced StemCell Computing in about half the size of a credit card.

Based on the ZMS-05 processor, the ZMS-05 System Module supports advanced UI capabilities, multi-format audio and video, web browsing, OpenGL® ES 3D graphics, content streaming and 1080p HD video output. Customer baseboard and software development is made easy through the standard SODIMM connector and rich Board Support Package (BSP). Built-in support for the next generation of ZMS processors extends the lifespan of customer baseboards through a simple 'click-in' upgrade.

"Our partners are developing solutions across a broad range of consumer and embedded devices and we aim to make their design-in process as easy as possible," said Tim Lewis, Director of Marketing, ZiiLABS. "The ZMS-05 System Module just propels ease-of-use to the next level. By abstracting all the design, manufacturing and software complexities into an off-the-shelf module, we can offer our partners faster time-to-market."

About the ZMS-05 System Module

  • ZiiLABS ZMS-05 Media-Rich Applications Processor
    - Flexible StemCell Media Processing Array
    - Dual ARM926-EJS Cores
  • 256MB 64-bit Mobile DDR Memory
  • 16MB NOR Flash (Linux kernel Boot ROM)
  • Power Management Unit
  • High-Quality Audio DAC
  • 10/100 Ethernet Controller
  • USB 2.0 OTG Controller
  • Three SD/SDIO/MMC/CE-ATA controllers
  • JTAG Diagnostic Port
  • Analog Audio Port
  • Three high-performance video ports
    - Direct connection to LCD and Cameras
  • Integrated Analog HD TV Encoder
  • General Purpose Interface Bus
    - Connect to NAND Flash, IDE Disk Drivers
  • I2S, S/PDIF, I2C, GPIOs and Dual UARTs
  • Compact form factor 67.85mm x 40mm x 3.80mm
  • Industry standard 200-pin SODIMM connector
  • Support for Plaszma and Android Operating Systems

The Plaszma Board Support Package enables the rapid bring up of customer specific baseboard and includes a Linux kernel boot and recovery mechanism, board configuration libraries and a wide range of reference drivers. Support packages are available to assist customers with module integration.

Pricing and Availability

Volume shipments of the ZMS-05 System Modules are expected in September 2009 with volume pricing starting at US$75. Customers who wish to manufacture or customize the modules themselves can obtain all the hardware design data required for US$5,000. Specifics of the "Shanzha" OEM Marketing Program will be detailed later. For more information, please visit the Contact Us section at: www.ziilabs.com

For product information, please visit www.zii.com
For more technical information, please visit www.ziilabs.com

About Plaszma

Plaszma is a complete portfolio of hardware platforms and software solutions that are based on ZiiLABS ZMS processors and designed to deliver the essential building blocks required for the rapid creation and deployment of next-generation media-rich consumer electronics and embedded products.

About Plaszma OS, SDK and Applications

The Plaszma OS is a robust, fully featured multi-tasking Operating System built upon a Linux 2.6 kernel that enables the creation of native and web-based applications that take full advantage of the ZMS processors and Plaszma Platforms.

The Plaszma OS supports a rich set of industry standard APIs that have been optimized by ZiiLABS, plus a wide range of multimedia CODECs, powerful video, image and audio playback and recording capabilities and advanced audio processing including a text-to-speech engine. The Plaszma OS also supports a desktop grade browser with Web 2.0 capabilities, 2D graphics, and OpenGL ES 3D graphics, plus a powerful intuitive gesture-based user interface.

The Plaszma SDK is a software development kit that provides all the developer tools, libraries, documentation and sample CODECs needed to create the next-generation of media-rich networked applications.

About Android-on-Plaszma

Android-on-Plaszma gives developers the choice to use the familiar Android OS, but with a difference. The ZiiLABS optimized implementation of Android harnesses the many features of the ZMS processor and Plaszma platforms to deliver an enhanced Android experience; including seamless 3D OpenGL ES acceleration and High Definition video.

About ZiiLABS

ZiiLABS is a leader in media-rich application processors, hardware platforms and advanced middleware. Its products enable OEMs, ODMs, System Integrators and Software Developers to deliver industry-leading devices across a broad range of consumer electronics and embedded markets. Originally founded in 1994 as 3DLABS, the company re-branded and joined with the Personal Digital Entertainment group of Creative Technology to form ZiiLABS in January 2009. ZiiLABS with over 800 R&D engineers today has invested US$1 billion and 10,000 man-years in media processing solutions and has offices in the UK, China, USA and Singapore. Learn more about ZiiLABS at: http://www.ziilabs.com

Note To Editors

Product Images can be downloaded from:

USA and Canada
Phil O'Shaughnessy
Tel +1 408 546 6773
Asia Pacific
Wynne Leong
Tel +65 6895 4120
Tim Lewis
Tel +44 1784 476 651