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ZiiLABS Press Release

Press Release

3DLABS establishes design and support office in Hangzhou, China to service local markets

Local experts based in-region to support customers of its DMS™ range of media-rich application processors

London, 13th February 2008: 3DLABS Semiconductor the pioneer in media-rich application processors, today announced that it is reinforcing its commitment to the Asia Pacific market by establishing a design and technical support centre in Hangzhou, China. The team has been recruited for their local expertise, development and design experience and will be working with and supporting local customers throughout the Asia Pacific region, tailoring the 3DLABS DMS family of products to meet local customer requirements.

The team is headed by Hasan Gadjali, VP of Sales and Business Development, responsible for Asia Pacific and United States regions. Prior to joining 3DLABS, Mr. Gadjali led emerging business development for Omnivision's CameraChip™ in markets such as mobile phones, gaming and notebook PCs. Mr. Gadjali brings more than 20 years of electronics industry experience to the team.

Hasan Gadjali, commented, "Asia houses many of the world's leading designers and manufacturers of mobile phones, PMPs, GPS units, video surveillance and conferencing solutions as well as gaming devices and other embedded devices. Our DMS technology enables more advanced and competitive product designs that combine versatility, speed and low-power consumption and this new team will ensure we can deliver support closer to our customers."

"We feel it's essential to have local expertise to effectively support our partners in Asia. Not only are there the language barriers that need bridging but customer requirement also differ." commented Tim Lewis, 3DLABS' director of marketing. "This new team is a strong component of our Asia Pacific commitment and is set to expand."

About the DMS Media Rich Applications Processor

The DMS-02 is a multi-core System-On-Chip that combines two ARM® 926 cores with 3DLABS's proprietary SIMD array processor and an industry standard set of peripheral functions. The fully programmable array performs all the media intensive tasks such as 2D/3D graphics, video encode/decode and image processing, offloading the ARM cores, leaving them free to run CPU friendly tasks. The DMS-02 hardware platform supports a wide range of peripheral modules and drivers including; analogue and digital displays, LCD touch screens, flash and DDR memory, audio in/out, ethernet, camera sensors, USB 2.0 OTG, IDE, UART and GPIOs.

The processor gives a fast time-to-market for OEMs and ODM's designing next-generation products across a range of fast growing markets, including; high-end mobile handsets, portable digital entertainment, portable navigation, video conferencing, automotive infotainment and video surveillance.

About ZiiLABS

ZiiLABS is a leader in media-rich application processors, hardware platforms and advanced middleware. Its products enable OEMs, ODMs, System Integrators and Software Developers to deliver industry-leading devices across a broad range of consumer electronics and embedded markets. Originally founded in 1994 as 3DLABS, the company re-branded and joined with the Personal Digital Entertainment group of Creative Technology to form ZiiLABS in January 2009. ZiiLABs with over 800 R&D engineers today has invested US$1billion and 10,000 man years in media processing solutions and has offices in the UK, China, USA and Singapore.

All brand and product names mentioned herein are trademarks of their respective owners and are hereby recognised as such.

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