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ZiiLABS Press Release

Zixi & ZiiLABS Showcase Integrated Solution of Live Full HD Over The Top TV (OTT)

Zixi and ZiiLABS Deliver Live, Full HD TV over the Internet

Amsterdam, Netherlands and Boston, MA - September 9, 2010 - Zixi LLC., a leading HD Over The Top delivery platform technology provider and ZiiLABS, a cutting-edge media processor and platforms company will unveil the combined solution of a ZiiLABS's SiVO's Blu-ray Digital Media HUB using the Zixi Video Operating System (ZVOS) to deliver live and VOD full HD TV over the Internet, at the IBC (International Broadcasting Convention) conference at Zixi's booth, Hall 9, M161.

The SiVO Digital Home Platform provides support for 1080p Blu-ray quality video and delivers a rich Linux and Android based software portfolio including a wide range of media codecs and libraries and support for Adobe Flash Player 10 and OpenGL ES 2.0. The SiVO is based on ZiiLABS' ZMS-08 processor that features a unique flexible StemCell Computing array with 64 fully programmable floating point processing elements that off-load the media processing from the ARM Cortex CPU to deliver superior media capabilities and improved application performance.

"The SiVO platform enables OEMs and ODMs to quickly and efficiently bring products to market that enable users to enjoy and share their multi-format media content in stunning 1080p high-definition at Blu-ray quality with bit-rates of up to 40mbps," said Tim Lewis, Director of Marketing at ZiiLABS. "SiVO is a proven media-rich platform that offers our partners a complete market-ready solution with the built-in flexibility for customization. We are pleased to collaborate with Zixi to deliver the perfect HD OTT platform for broadcast content providers around the globe."

"Users no longer have to deal with Transcoders or Encoders in order to experience full HD over the Internet," said Israel Drori, CEO and Founder of Zixi. "With the Zixi enabled ZiiLABS's SiVO platform, OEM and ODMs now have a complete solution for streaming real-time HD video over the Internet. Zixi's partnership with ZiiLABS gives customers a reliable, easy-to-use platform to experience full, real-time HD streaming over the Internet."

About Zixi LLC.

Zixi's Platform turns high-speed Internet and Intranet connections into Instant Video Delivery Networks, making any website or corporate network a broadcasting hub with standard to HD capabilities. For a fraction of the cost of traditional long-haul video delivery methods like CDN, satellite or dedicated or leased lines, Zixi delivers SD and full HD quality video in real-time to anywhere in the world on any device using existing network infrastructure. Zixi uses patented end-to-end, real-time clock synchronization that enables timely delivery and recovery of lost packets, ensuring low or zero latency delivery of HD video over standard IP connections without quality of service guarantees and without any tradeoffs among resolution, pauses for re-buffering, and startup delay. For more information visit www.zixi.com.

About ZiiLABS

ZiiLABS a wholly owned subsidiary of Creative Technology Ltd, is a worldwide leader in low-power, media-rich application processors, hardware platforms and advanced middleware that enable OEMs, ODMs, System Integrators and Software Developers to deliver best-in-class products across a broad range of consumer electronics and embedded markets. Originally founded in 1994 as 3DLABS, the company re-branded and joined with the Personal Digital Entertainment group of Creative Technology to form ZiiLABS in January 2009. ZiiLABS now has over 800 R&D engineers working on ZiiLABS related projects and has invested US$1 billion and 10,000 man years in media processing solutions. The company has offices in the UK, China, USA and Singapore.

Zii SiVO product information can be found here: www.ziilabs.com/products/platforms/ziisivo.aspx

Images and Videos can be downloaded from: www.ziilabs.com/downloads