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ZiiLABS Press Release

3DLABS Semiconductor previews 3D navigation at Telematics Update Detroit

London, 14th May 2007: 3DLABS Semiconductor, a fabless semiconductor company, today released a video preview of the accelerated 3D navigation capabilities it will be showcasing at the forthcoming Telematics Update event in Detroit, 22-23rd May 2007, Stand 68. The preview highlights the DMS-02 processor's unique ability to render life-like 3D visuals on a low power portable device. Recent user research shows that 3D visuals are much preferred to 2D display offerings when experiencing navigation and city guides.

Key features

  • High-Definition 3D landmarks
  • Fully textured buildings
  • Transparent buildings to enable users to see 'around' corners
  • Satellite Imagery
  • Real-time rendering of complex scenes
  • Advanced complexity management to de-clutter scenes
  • Free-fly mode to enable users to experience locations pre-trip
  • Mixed 2D/3D rendering for traditional 2D map in window

"The preview highlights the performance and flexibility of the DMS-02 processor to render complex 3D scenes using our OpenGL ES 1.1 based map rendering tools. These tools complement our standard video, audio and imaging libraries and make it easy for manufacturers to deploy differentiated, next-generation PND/PMP products." said Tim Lewis, director marketing, 3DLABS Semiconductor.

Real-world 3D data used in previews supplied by Tele Atlas.

About ZiiLABS

ZiiLABS is a leader in media-rich application processors, hardware platforms and advanced middleware. Its products enable OEMs, ODMs, System Integrators and Software Developers to deliver industry-leading devices across a broad range of consumer electronics and embedded markets. Originally founded in 1994 as 3DLABS, the company re-branded and joined with the Personal Digital Entertainment group of Creative Technology to form ZiiLABS in January 2009. ZiiLABs with over 800 R&D engineers today has invested US$1billion and 10,000 man years in media processing solutions and has offices in the UK, China, USA and Singapore.

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