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About Us

ZiiLABS, a wholly owned subsidiary of Creative Technology, is a leader in media-rich application processors, advanced software and enabling hardware platforms. Our innovative products enable OEMs, ODMs, System Integrators and Software Developers to deliver industry-leading devices across a broad range of consumer electronics and embedded markets.

Originally founded in 1994 as 3DLABS, the company re-branded and joined with the Personal Digital Entertainment group of Creative Technology in January 2009 to form ZiiLABS. This new found synergy effectively combines a company with a 25 year history in state-of-the-art programmable visual processing with a core development group that has a wealth of platform experience as a leading innovator in the field of portable consumer electronics.

ZiiLABS, has invested US$1billion and 10,000 man-years in media processing solutions.

A Revolutionary Technology

At the heart of the ZiiLABS technology is the StemCell Computing architecture; a technology that utilizes an array of fully programmable Processing Elements to provide the next generation of high-performance, flexible and energy-efficient media rich solutions.

Corporate Milestones

  • 2011 : Introduce Ultra-slim Android 3.2 10" Reference Tablets Designed by Creative
  • 2011 : Introduce ZMS-20, first StemCell media processor with dual 1.5 GHZ ARM Cortex A9
  • 2010 : Enable OpenCL programming of StemCell media cores
  • 2009 : Introduce ZMS-08, first StemCell media processor with 1 GHz Cortex A8
  • 2009 : Introduce StemCell Computing architecture
  • 2009 : Announce ZMS-05 media processor
  • 2009 : 3DLABS re-brands as ZiiLABS to focus on mobile processors, platforms and software
  • 2006 : First ZMS media-rich applications processor announced
  • 2003 : Initiated OpenGL ES 1.0 standard which was ratified in '03
  • 2002 : Introduced first fully programmable VPU
  • 2002 : 3DLABS acquired by Creative Technology Inc.
  • 2000 : Founding member of Khronos Group, driving OpenGL standard
  • 2000 : Acquired Intense 3D, maker of Wildcat high-end 3D graphics cards
  • 1998 : Acquired Dynamic Pictures, maker of Oxygen graphics cards
  • 1996 : 3DLABS Initial Public Offering (IPO) on Nasdaq
  • 1996 : First PERMEDIA pervasive consumer GPU launched
  • 1995 : Introduced GLINT 300SX, the world's first merchant OpenGL GPU
  • 1994 : 3DLABS founded following Management Buyout of DuPont Pixel
  • 1988 : DuPont Pixel formed following acquisition by DuPont
  • 1984 : benchMark Technology founded